The Relationship between Producers and Audiences

The producers of Skyfall targeted the audience mainly through advertising. They made many promos and trailers which were put on YouTube. This attracts a younger audience as its mainly young people who are on YouTube. They also used posters and cardboard cut-outs which were seen on buses, in the London Underground and in cinemas. This will focus on the general public as they will be passing by these constantly. The soundtrack was released before the film came out in the cinemas. I was by Adele and was played on all the top radio station. This would draw in a bigger female audience as Adele is a massive icon in the music industry. Some of the stars when on talk shows such as the Graham Norton show. This allows them to talk about the film so they can promote and convince the audience why they should go and see it.

A big cast such as Daniel Craig, Judi Dench, Javier Bardem and Ralph Fiennes will always bring more people to watch the film. Craig is one of the most well known actors in British films and the same for Judi Dench. They will bring their fans from previous films to this one as they know they can expect a high quality film from them.

The James Bond films are very British films as it’s based around MI6 and Her Majesty’s Secret Service. The chosen location of the Premiere was the Royal Albert Hall a typical British location with the dome building and the massive theatre. The men were wearing tuxedos, which carries on the Bond theme. There was also a marching band from the military with a special guest who was Prince Charles. The producers would have chosen this mainly because it sums up James Bond and carries on the British theme, making it more desirable to see as it looks really glamorous.

Their reviews were overall positive with The Guardian and The Observer saying how well it was made. These news papers are normally read by people of an upper class, which who the producers would specifically aim their film at. It was nominated for many awards and won some a lot of them. Most of them were won for Adele’s song which gave a massive boost to the film as she represented the film at the award ceremonies. They also won some for best actor, best director and best cinematography.

The main target audience for these films would be men due to the fast cars, girls and lots of gadgets. James Bond already has a massive fan base from the previous films from the past 50 years so the producers still need to keep in mind what they expect to see from a bond movie.