The producers of Skyfall targeted the audience
mainly through advertising. They made many promos and trailers which were put
on YouTube. This attracts a younger audience as its mainly young people who are
on YouTube. They also used posters and cardboard cut-outs which were seen on
buses, in the London Underground and in cinemas. This will focus on the general
public as they will be passing by these constantly. The soundtrack was released
before the film came out in the cinemas. I was by Adele and was played on all
the top radio station. This would draw in a bigger female audience as Adele is
a massive icon in the music industry. Some of the stars when on talk shows such
as the Graham Norton show. This allows them to talk about the film so they can
promote and convince the audience why they should go and see it.
A big cast such as Daniel Craig, Judi Dench,
Javier Bardem
and Ralph Fiennes
will always bring more people to watch the film. Craig is one of the most well
known actors in British films and the same for Judi Dench. They will bring
their fans from previous films to this one as they know they can expect a high
quality film from them.
The James Bond films are very British films as
it’s based around MI6 and Her Majesty’s Secret Service. The chosen location of
the Premiere was the Royal Albert Hall a typical British location with the dome
building and the massive theatre. The men were wearing tuxedos, which carries
on the Bond theme. There was also a marching band from the military with a
special guest who was Prince Charles. The producers would have chosen this
mainly because it sums up James Bond and carries on the British theme, making
it more desirable to see as it looks really glamorous.
Their reviews were overall positive with The
Guardian and The Observer saying how well it was made. These news papers are
normally read by people of an upper class, which who the producers would
specifically aim their film at. It was nominated for many awards and won some a
lot of them. Most of them were won for Adele’s song which gave a massive boost
to the film as she represented the film at the award ceremonies. They also won
some for best actor, best director and best cinematography.
The main target audience for these films would be
men due to the fast cars, girls and lots of gadgets. James Bond already has a
massive fan base from the previous films from the past 50 years so the
producers still need to keep in mind what they expect to see from a bond movie.